Sony recalls 438,000 Laptops

Sony has recalled 438,000 Vaio TZ laptops because of overheating and getting so hot they can potentially burn the users. The computers have wires improperly placed and a dislodged screw in the hinge.  Sony has started a voluntary program to have computers at risk inspected and potentially repaired.

This recall is the largest since Dell's 4.1 million computer recall in 2006 for faulty batteries. Sony has had recalled computers in the past for overheating barratries. Sony has lost consumer confidence due to the recent recalls. Impressive customer service is crucial for Sony to get through this issue. 

http://www.techtree.com/India/Techtree_Notes/Sony_recalls_438000_Vaio_TZ_laptops/551-92893-889.html

IT brings safety and connivence to motorcycle riders

Technology for motorcycle riders has improved for safety and connivence. Riders can now purchase helmets outfitted with Bluetooth headsets for handsfree phone calls and even turn by turn GPS directions. Now you can make all your important phone calls and travel confidently while on your bike.

This is most important for safety because riding a motorcycle while on the phone is dangerous and illegal in most states. Additionally, this technology has been around for the past few years and finally made its way to the average consumer market. Now motorcycle riders can enjoy some of the convinces of their four wheel comrades, hopefully the price of this technology will drop to make the helmets more realistic to the everyday motorcycle rider.

http://www.wired.com/gadgets/gadgetreviews/magazine/16-09/ts_reviews_helmets

Microsoft Ad Campaign

Microsoft has responded to Apple's PC vs. Mac ad campaign with a new ad featuring comedian Jerry Sienfield and Microsoft chairman, Bill Gates.  The two bantered in a shopping mall's shoe store while Sienfield ate a churro. The ad aims to market their new Vista operating system to the new generation of computer consumers. 

The spot is unique because it doesn't mention Microsoft until the end of of the 90 second spot. The lighthearted conversation set a lighthearted tone different from any Microsoft ad in the past. It is important to note the similarity between this new ad and the past apple ads. The clear response demonstrates Microsoft's attempt to battle against Apples growing market share.

http://blog.seattletimes.nwsource.com/techtracks/2008/08/21/wsj_microsoft_using_seinfeld_as_vista_pitchman_in.html