Microsoft Ad Campaign

Microsoft has responded to Apple's PC vs. Mac ad campaign with a new ad featuring comedian Jerry Sienfield and Microsoft chairman, Bill Gates.  The two bantered in a shopping mall's shoe store while Sienfield ate a churro. The ad aims to market their new Vista operating system to the new generation of computer consumers. 

The spot is unique because it doesn't mention Microsoft until the end of of the 90 second spot. The lighthearted conversation set a lighthearted tone different from any Microsoft ad in the past. It is important to note the similarity between this new ad and the past apple ads. The clear response demonstrates Microsoft's attempt to battle against Apples growing market share.

http://blog.seattletimes.nwsource.com/techtracks/2008/08/21/wsj_microsoft_using_seinfeld_as_vista_pitchman_in.html